Hyperledger Global Forum

This session will examine the true fundamentals of the Loyalty Marketing / Incentives industry from the inside, ranging from Travel & Hospitality, to Retail, to Wellness, the inherent roadblocks to blockchain adoption, and where the opportunities lie in overcoming those.

Ironically, the first true “digital currencies” -- loyalty programs, are behind the FinTech innovation curve of the past several years, and worse still - in a market where the the codebases of the largest programs are 30+ years old COBO.

These programs are their own economy: in the US alone, loyalty programs total 3.8B member accounts, and mint $12B worth of “currency” annually.

The large programs simply can’t throw away entrenched investments in platforms and proprietary technologies, which hold trillions of records of customer activity. The smart program operators recognize their brand value, and aren’t likely to turn over brand value to the latest cryptocurrency-based coalition model startup. Further, loyalty program operators rightfully are sceptical of public blockchains where KYC and AML are all but impossible. 

Will the future of loyalty on blockchain be migratory, or an upheaval?