Basel, Switzerland
December 12-15
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Wednesday, December 12 • 15:50 - 16:30
Panel Discussion: Frictionless Incentives: The Transformation of Loyalty via Hyperledger Fabric - Moderated by Thom Kozik, Loyyal Corporation

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This session will examine the true fundamentals of the Loyalty Marketing / Incentives industry from the inside, ranging from Travel & Hospitality, to Retail, to Wellness, the inherent roadblocks to blockchain adoption, and where the opportunities lie in overcoming those.

Ironically, the first true “digital currencies” -- loyalty programs, are behind the FinTech innovation curve of the past several years, and worse still - in a market where the the codebases of the largest programs are 30+ years old COBO.

These programs are their own economy: in the US alone, loyalty programs total 3.8B member accounts, and mint $12B worth of “currency” annually.

The large programs simply can’t throw away entrenched investments in platforms and proprietary technologies, which hold trillions of records of customer activity. The smart program operators recognize their brand value, and aren’t likely to turn over brand value to the latest cryptocurrency-based coalition model startup. Further, loyalty program operators rightfully are sceptical of public blockchains where KYC and AML are all but impossible. 

Will the future of loyalty on blockchain be migratory, or an upheaval?


Thom Kozik

Chief Commercial Officer, Loyyal Corporation
In addition to his engineering background, Thom Kozik, Chief Commercial Officer of Loyyal, brings a wealth of experience in the Loyalty industry having previously served as Global VP of Loyalty for Marriott International, the world’s largest and oldest hospitality loyalty program... Read More →

avatar for Jacqueline Dzeyk

Jacqueline Dzeyk

Manager Loyalty, Star Alliance
Based in Frankfurt, Jacqueline Dzeyk is driving innovation in loyalty at the leading global airline alliance. Being responsible for the digital transformation of loyalty products and processes across 28 member carriers complements her passion for aviation and working in intercultural... Read More →

Wednesday December 12, 2018 15:50 - 16:30 CET
  Business Track