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Basel, Switzerland
December 12-15
Find out more information for Hyperledger Global Forum 2018
Thursday, December 13 • 16:45 - 16:55
Empowering the Consumer – Revitalizing the Relationship Between the Consumer and Brand “Data is the New Bacon” - Lisa Marks, ChainNinja

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Market research is an invaluable industry for every market; learning what the consumer likes and how they want it is vital. Unfortunately, the industry has not evolved since its inception in the 1950s. Since then both market trends and technologies have advanced considerably; it’s time for a rebirth. Enter the world’s first USPTO consumer opinion and behavioral data economy blockchain enabled survey. We now have a way to identify and capture consumer opinions and behavioral data in an ultra-secure and at the highest GDPR level 1 compliant manner.

ChainNinja Blockchain Solutions, world-class Blockchain development and advisory firm, as The Opinion Economy’s development partner, successfully developed and deployed the Opinion Economy’s blockchain network, which is leveraged to connect brands to consumers for survey research purposes. On Friday, October 5th, 2018, the newly developed OEB application was successfully deployed and demonstrated the capability to self-enroll its first Contact Agency, Survey Agency and group of Respondents. These parties were then able to complete an automated peer-to-peer transaction within minutes of enrollment, marking the first live transaction. identify and capture consumer opinions and behavioral data in an ultra-secure and at the highest GDPR level 1 compliant manner.

Speakers
LM

Lisa Marks

CEO, ChainNinja
Lisa Marks has been a leading expert in providing strategic technology solutions to her clients. She brings over 15 years of experience in Strategic Management and Strategy Execution to ChainNinja. Lisa has a proven track record globally as a trusted partner and advisor to her clients... Read More →


Thursday December 13, 2018 16:45 - 16:55
Sydney